Partnered Nonprofit

Before we begin, here’s a note from Robin Moore, Communications Director at Global Wildlife Conservation & National Geographic photographer, to you:

“Thank you so much for taking the time to read about our work at GWC. It’s a real honor to be part of the Same Matter community and connect with people like you who are so deeply committed to being good stewards of our planet. Since I was a wee boy scouring the moors of Scotland for newts and frogs I have felt a deep affinity for animals and wild places, the beating heart and soul of our planet, and I wake up every morning excited to be working towards a cause that I believe in with every pore of my body. We are in this pond together, and I thank you from the bottom of my heart for caring, and for helping us to keep wonder in the wild.”

We are proud to be partnered with Global Wildlife Conservation in aiding their efforts to conserve the diversity of life on earth. A percentage of our annual sales is donated directly to them to support their mission to usher our generation and future generations into a thriving earth where all life flourishes. By building and implementing programs derived from science-based research that achieve a geographic, taxonomic, or thematic goal, their initiatives are proven effective, adapt to our planet’s ever-evolving needs, and create measurable change.

GWC focuses its efforts on 3 main pillars: wildlands, wildlife, and guardians. Below are a few informational excerpts pulled from their brochure that thoroughly explain their work and why they’ve chosen these pillars.

If you’d like to read about GWC and the work they do in-depth, you can download their full informational brochure by clicking the button below.

Wildlands: Irreplaceable Places

“The single biggest threat to biodiversity today is the loss and degradation of natural habitats. Over 5,000 threatened species are known to be entirely unprotected and at least 1,000 of these are restricted to a single site globally. A crucial ingredient in any plan to sustain life on this planet is identifying and safeguarding the most irreplaceable places with unique species and ecosystems at risk of being lost forever.

GWC ensures the strategic and efficient allocation of conservation resources through science-based prioritization. We focus our efforts in the biodiversity hotspots and high biodiversity wilderness areas, regions of the world with exceptional concentrations of unique and threatened species. Within these regions we work to identify, monitor and conserve sites that contribute significantly to the global persistence of biodiversity, focusing on irreplaceable sites with unique opportunity for conservation.”

Wildlife: Species on the Brink

“Ever since life appeared on Earth at least 3.8 billion years ago, species have evolved and been replaced. But for the first time in the history of our planet, we are entering a spasm of extinction 1,000 – 10,000 times the background rate, driven by the actions of just one species: Us. Scientists have called this the Sixth Mass Extinction – the first since the dinosaurs were wiped out 65 million years ago. Without swift and bold action, we risk losing significant parts of our global life support system.

Land conversion, poaching, logging, pollution, climate change, invasive species – through the actions of our species, we are creating a perfect storm of conditions for the extinction of others. Species risk is determined through the IUCN Red List of Threatened Species, which tells us which species are the closest to extinction and in greatest need of immediate help. Over twenty eight percent of the 91,000 species assessed have been identified as threatened with extinction. As the drivers of the threats to these species, it is in our power to thwart them.”


“At the heart of the ethos of Global Wildlife Conservation is the belief that effective conservation is delivered by people. There are no greater stewards of Earth’s biologically richest places than dedicated people that care. By providing these people with the support they need throughout their careers, we are cultivating both current and future generations of conservation heroes. We call these conservation heroes Guardians.

Guardians are individuals and communities that have the ability to effect change for Wildlands and Wildlife, building the best opportunities for sustainable, elevated, and long- lasting conservation impact. Through our ongoing work with local partners – conservation groups and government agencies – we build institutional capacity and raise the profile of nascent conservation organizations to deliver effective conservation and cultivate true conservation champions on the ground.”